What is Actualog

Technology advances in connectivity and devices have changed the way we access and consume information. Companies are faced with a unique challenge of aggregating content from thousands of suppliers using disparate formats and processes into one user-friendly catalogue. Then the challenge of providing customers with rich product information that is current is next. Since each customer uses the content to drive their own procurement initiatives, accuracy is mission-critical. A breakdown in reliable data can have a negative or positive ripple effect on profit margins as it flows across multiple enterprises. To be effective in marketing, selling, manufacturing, distributing, and sourcing products requires more consistent and higher quality product information.

The development of new and sophisticated technical products significantly increases the amount of product-related data and content. Organizations increase the number and diversity of products they offer and range of procured products and components.

80% of companies are not satisfied with the quality of information available about the products they purchase. To illustrate: 
  • procurement professionals need up-to-date and accurate information about products;
  • engineers and designers are looking for information about new products and technologies;
  • sales and marketing specialists need to provide information about the products to their clients;
  • companies around the world need to share information about their products with unified multilingual material descriptions and conform to national technical standards.
 In summary, companies are faced with the following problems: 
  • Data Incompleteness; 
  • Duplicates of product records; 
  • Wrong, unreliable or outdated data;
  • Inconsistent formats for product characteristics;
  • Missing information about analogies, alternatives, and comparable products;
  • Missing text and media product information such as instructions and manuals;
  • Incomplete and erroneous product translations from foreign suppliers.

Product information management (PIM) addresses these challenges and enables companies to optimize processes around sourcing, managing, and distributing product information.

The first social network for B2B products

Actualog is an innovative cloud-based social Product Information Management platform that brings together the expertise and knowledge of the manufacturers and most competent customers from around the world.

Actualog helps companies to share information about products, materials and technologies focusing on complex technical products using the ideas of social interaction.

We provide a single version of the truth about products.

«Create once, use many» is our motto.

New products, materials and technologies appear on the market every day. Procurement professionals need up-to-date and accurate information about the products on the market. Engineers and designers are looking for information about new products and technologies. Sales and marketing specialists need to provide information about the products to their clients.

Companies around the world need to share information about their products. At the moment, the market lacks a solution designed for this purpose which could satisfy a broad range of companies and industries. The players who supply complex products with lots of attributes and characteristics, detailed technical documentation and visual information will benefit the most from the use of the system.

Actualog combines features of Product Information Management, Catalog Management and Business Data Integration. It integrates products catalogs worldwide unifying attributes and product classifications.

Best practices

Actualog supports best practices in managing product information (PIM) in sales and logistics – including flexible product taxonomy, scalability, transparent workflow, data control tools, compatibility with universally accepted cataloguing systems, etc. – which can benefit large corporations and small firms.

Open solution and Social PIM

Community of international experts defines products’ metadata, classifier categories, and their attributes. The most competent experts, representatives of the manufacturing companies, customers, and research institutions are members of the expert community.


Actualog provides integration and data exchange with ERP, MDM and other IT systems. It supports exchanging information about products, materials, categories and associated documents and images. It is possible to import and export of individual products and their properties, as well as product catalogs. Suppliers and customers are able to use their own codes for products and categories.


Actualog supports the leading international, local and industry product classification systems such as UN SPSС and eCl@ss and global standardization frameworks such as ISO and DIN.

Personalization and usability

Actualog is adaptable to the needs of users and their roles. Products and categories available to a user can be adjusted according to his or her industry, position and personal preferences. For every user, the system looks as though it was designed specifically for the industry in which the company operates.

Multiple languages

A major barrier for the development of the world economy through international trade is the problem of the exchange of information because of the use of national languages, of the various systems of measurement, the application of various standards. As a global solution, Actualog helps to overcome barriers in international business interactions. Our solution allows the users to simultaneously create and edit information in multiple languages.


Actualog can be used through the entirety of the product’s lifecycle, from design and development to production and maintenance and helps to find new innovative products and technologies at the design or R&D stage.

Actualog supports cost saving

Using Product Information Management (PIM) companies achieve the following results in average*:

  • Cutting costs in the logistics system: 15%
  • Reducing the cost of purchased items: 5-20%
  • Decrease in stocks and illiquid: 20-40%
  • Service improvement (increase in the proportion of timely deliveries): 20%